AIA Newark and Suburban General Membership Meeting on February 15, 2018

February 7, 2018

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AIA Newark and Suburban General Membership Meeting

February 15, 2018, 6:00 – 9:00 PM at Mayfair Farms in West Orange, NJ

The Architect’s Voice 1.5 LUs

Speaker:  Verity Frizzell AIA; 2018 AIA-NJ President and member of AIA National Public Outreach Committee

Work on enhancing your communication skills as architects!

While there is great respect for architects, there’s little understanding of what we do, or how our work affects others. Let the AIA Message Book be your guide for crafting clear, positive, and memorable messages.

Supported by a tremendous amount of research and developed with AIA members, this guide helps bridge the gap between architects and the public. The AIA Message Book assists you in explaining the work of architects. It uses message points, statistics, and anecdotes grouped in topic areas that you can customize or share as examples with potential clients.

During this interactive presentation you will:

  • Understand the importance of crafting a well-designed message and how it registers with listeners.
  • Identify keywords that convey your point, but also advance the profession.
  • Formulate brief talking points and messages that use keywords for your listener to remember and be able to repeat back.
  • Develop informational and motivational proof points that support one of the four bold statements outlined in the guide.

Click here to register and for more information.


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