AIA New Jersey Public Awareness Committee Offers FREE MEMBER BENEFIT Social Media Webinar on June 9th

Register by June 6th for AIA NJ’s Social Media for Architects Webinar presented by the Public Awareness Committee.  

The event will feature a Zoom panel presentation and discussion introducing ways to make the shift from Social Media Consumer to Participant. Unsure of what to say, confused over who is listening or what strategies may be most effective for your firm?  Join us and learn more. This novice level course will cover the strategies and pitfalls of the social media game for the small firm or sole practitioner who is already on social media but not active. 

This two-hour Zoom Webinar will begin ar 5:30 PM on Tuesday, June 9th. Participants who complete the course and survey are eligible to earn 2 AIA LUs. This program is a FREE MEMBER BENEFIT for AIA NJ Members. REGISTER HERE BY JUNE 6! 

Featured Panelists:

Drew Paul Bell, R.A.

Drew is a registered architect and runs a YouTube channel where he talks about architecture and gives advice to students on how to succeed in school.  He received a BArch degree at Southern Polytechnic State University, just outside Atlanta, and has been working with Robert M. Cain, Architect in Atlanta, GA since 2014.  His videos and posts are about both the knowledge of architecture and the soft skills needed to maneuver school, manage a balanced life, and transition into the profession. 

Stacey Ruhle Kliesch, AIA, CID, LEED AP

Stacey is a sole practitioner at her firm, Stacey Ruhle Kliesch, Architect, LLC. She is a past president of AIA NJ and The Architects League of Northern New Jersey. She has chaired Membership, Programs, Women In Architecture, Equity in Architecture, K-12 Education and Associates Committees. Stacey is responsible for the majority of the blog and social media posts for AIA New Jersey and has played a significant role in the growth of AIA NJ’s social media presence during her term as AIA NJ Advocacy Consultant.

Brian W. Penschow, AIA, NCARB – Moderator

Brian is the immediate past president of AIA Jersey Shore and the current co-chair of AIA NJ CRAN/SFx committee. He is currently working with Construction Specifications Inc. writing specifications for many architecture firms in NYC while continuing to grow his startup design firm on the Jersey shore. Brian is passionate about helping the next generation of architects and serves as NCARB’s professional licensing advisor in New Jersey and nationally serves on the International Code Council’s residential exam development committee.

Learning Objectives

(1) Participants can learn what types of content are appropriate and effective for sharing on social media sites, what sites are available to them, and what content works best on a variety of sites.

(2) Participants can learn when and how to share content to specific sites including scheduling, maintenance, automation, and cross-posting.

(3) Participants can learn how to build a social media following based on their unique content through liking, sharing, commenting, and follow-backs.

(4) Participants can learn the dangers associated with creating and curating content for social media including pitfalls, dealing with trolls, and online reputation management.