Architects launching their own practices or growing emerging firms understand the importance of strong marketing and business development. But building media visibility and professional recognition can also play a powerful role in accelerating growth — and even modest, strategic efforts can make a meaningful impact.
This webinar, presented by the AIA New Jersey Public Awareness Committee and moderated by a leading architect, will offer practical, real-world guidance for busy principals looking to raise their firm’s profile. Featuring architects, a public relations consultant, and prominent design journalists, the panel will explore effective strategies and best practices for building a presence in relevant publications and boosting firms’ prominence and searchability in key contexts, using smart, time-efficient tactics and their own design assets.
Moderator:
ARCHITECT Stacey Ruhle Kliesch, AIA, CID, LEED AP, Public Awareness Consultant, AIA-NJ
Panelists:
NEWS EDITOR Eydie Cubarrubia
DESIGN EDITOR Stacy Shoemaker Rauen
PUBLIC RELATIONS SPECIALIST Chris Sullivan, Principal, C.C. Sullivan
ARCHITECT William J. Martin, AIA, P.P., LEED AP-H, Principal, WJM Architect
ARCHITECT Joshua Zinder, AIA, LEED AP, Managing Partner, JZA+D
The program was originally presented and recorded on June 25, 2026.