AIA New Jersey Public Awareness Co-Chair William J. Martin, AIA, appeared on the Beyond the Drawing Board Podcast on May 19.
Hosted by OluSegun Majiyagbe, Beyond the Drawing Board explores why architects struggle after school, what clients are actually paying for, how to stop being seen as “expensive,” and the real skills that make architects relevant.
Behind the scenes of Episode 10, Mr. Martin dives into the structure of the global architecture industry and how to become an Institutional Principal. This Masterclass episode drops today!
Brilliant design minds are still sacrificing their health to endure long hours and corporate pressure because the global architectural template can exploit raw technical production over business intellect.
Understanding core principles and decision-making processes is crucial. Young professionals, particularly in fields like architecture, can benefit greatly from studying economics, and this knowledge is accessible outside formal university courses.
Check out the masterclass HERE.