Media Savvy: Visibility for Small Firm Success

Architects launching their own practices or growing emerging firms understand the importance of strong marketing and business development. But building media visibility and professional recognition can also play a powerful role in accelerating growth — and even modest, strategic efforts can make a meaningful impact.

This webinar, presented by the AIA New Jersey Public Awareness Committee and moderated by a leading architect, will offer practical, real-world guidance for busy principals looking to raise their firm’s profile. Featuring architects, a public relations consultant, and prominent design journalists, the panel will explore effective strategies and best practices for building a presence in relevant publications and enhancing their firms’ prominence and searchability in key contexts, leveraging smart, time-effective tactics and their firm’s own design assets.

Moderator:

ARCHITECT Stacey Ruhle Kliesch, AIA, CID, LEED AP, Public Awareness Consultant, AIA-NJ

Panelists:

NEWS EDITOR Eydie Cubarrubia

DESIGN EDITOR Stacy Shoemaker Rauen

PUBLIC RELATIONS SPECIALIST Chris Sullivan, Principal, C.C. Sullivan

ARCHITECT William J. Martin, AIA, P.P., LEED AP-H, Principal, WJM Architect

ARCHITECT Joshua Zinder, AIA, LEED AP, Managing Partner, JZA+D