May 15, 2013Reading Time: 3 minutes
Have you ever watched HGTV and felt inspired to remodel your kitchen, bedroom, or begin a landscaping project?! If so, you may have been delusional about the results, the time it takes to complete, and yes, even its costs. Do it “yourself” really requires a team of professionals to achieve a camera ready result. When you watched that 30 minute DIY TV show, did you see the weeks of prior design work and script writing, did you see the many unnamed workers that perform the work and ask yourself, is that “budget” real, did it include installation costs, adjusted cost of donated products and more importantly did it include the host/designer’s fees? Staging items may have even been brought in during filming that did not stay with the owners. Hours went into editing, camera angles were chosen, and anything that was not perfect was not shown. Still feeling inspired?
So when something goes viral, when you find a marketing scheme you like for your business, and when you hear success stories from Constant Contact, do you tell yourself “Hey, if they can do it so can I?” Most likely you are wasting hours trying to market your business with no results, you may have several subscriptions and utilizing marketers that are telling you that you are getting “page hits”, but are you getting real-world results? I bet you are using every single “social media” tool in the Toolbox that is the Internet. Well every job requires a specific tool, knowledge on how to properly use it and unfortunately you are using the wrong end of the screwdriver to paint your walls.
Here are some real world tips for anyone who wants results:
Jason Peist, Assoc. AIA
Regional Associate Director | New Jersey Region
firstname.lastname@example.org | @AIANJRAD
By admin | Posted in Business, Editorial, Practice Management, Technology in Practice | Tagged: architects, facebook, linkedin, marketing, Peist, social media, twitter, website | Comments (0)
Architects are creative professionals, educated, trained, and experienced in the art and science of building design, and licensed to practice architecture. Their designs respond to client needs, wants and vision, protect public safety, provide economic value, are innovative, inspire and contribute positively to the community and the environment.
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