Demonstrate the Value of the Architect in Your Community

September 12, 2019

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Demonstrate the Value of the Architect in Your Community


How can architects demonstrate the value of working with an architect to the general public? One great way is to find public opportunities to share your expertise, publicize your engagements, have photos and video recorded of the event and then share, share, share in the media and in firm marketing. 


AIA New Jersey has many members who already practice this model, and one great example of how this is done comes from our AIA NJ Public Awareness Co-Chair, William J. Martin, AIA, of Westwood, NJ. Not only is Bill a successful businessman, a local official and AIA volunteer, but he seeks opportunities to get out into his community to share his knowledge and in doing so, establishing himself as an authority, and publicizing his name, firm and brand. 

In the near future, Bill will be speaking on the History of Construction in the Pascack Valley for the Pascack Historical Society and a program called Permits 101 on teaching the ins and outs of obtaining permits for the borough of Westwood.

According to Bill, “Demonstrating leadership in your community by public speaking about architecture and the work of architects enhances the credibility of your firm and brands you as a knowledgeable problem solver. Public speaking at local events connects you to the community in ways your architectural work does not. You become a tangible and credible leader with valuable knowledge to share. This credibility enhances the stature of your business and your work.”

Bill recommends looking into opportunities with your local and regional parent groups, libraries, historical societies, community centers, municipalities and adult education programs. Getting out there and demonstrating expertise elevates the individual and the profession. 

Want to see how it’s done? Register for one or both of Bill’s upcoming engagements!

Access the Westwood, NJ event called Permits 101 HERE

Info on the Pascack Historical Society Event is HERE

Bill, AIA New Jersey appreciates the time you take to get out into your community to elevate the public opinion of our profession. We hope your active example will encourage more members to follow suit. Thank you! 


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