Emily Hall, Partner, CVG, Dena Alspach, Director of Marketing, CVG, Lisa Saldivar, Creative Director, CVG

Having crafted and strengthened the identities of dozens of small and mid-sized architecture firms, the marketing team at CVG understands what it takes to make your firm’s brand sing. In this session, we’ll discuss why branding is important, how (and why) to approach branding work, and best practices in website design. These points will be illustrated by case studies showing transformative rebrands with quantifiable results. We’ll also emphasize the role messaging plays in branding, with several examples of how authentic, clear communication supports your firm’s visual identity. Messaging exercises will help attendees refine their mission, vision, values, and value proposition. If your firm sometimes gets lost in the crowd, this marketing session will help you rethink how you communicate your unique qualities to a saturated marketplace.

(Approved for 1.5 LUs)

Register here: https://web.cvent.com/event/c644e042-4193-4ad3-9292-8462c259f666/regProcessStep1