Katie Alessi, Marketing Director & Founder, Trifecta Collaborative; Kelly Donahue, Communications Director & Founder, Trifecta Collaborative.

You’ve been designing your project for years, and the building is about to open. But the public doesn’t know you designed the project, and the architect isn’t even mentioned in the project publicity. How can you ensure you and your firm are front and center for the ribbon cutting and media coverage? The point of strategic PR is to build an image for your firm and, through that image, maintain good relationships with your key public — clients, potential clients, publications, and community.

We will pull back the curtain to share a deeper understanding of the life cycles of project promotion — from construction to publication. Learn what it takes to get a project into print, what it takes to get a profile in a local publication, regional trade journal, or even Architect Magazine; what keeps journalists interested in your work, and how and where to begin. We know what it takes to build a consistent image for an architecture firm that is both timeless and nimble, and that will serve as a baseline for your image for many years and adapt as your firm grows and evolves. So, let’s get started.

(Approved for 1.5 LUs)

Register here: https://web.cvent.com/event/c644e042-4193-4ad3-9292-8462c259f666/regProcessStep1