2023 Marketing Series – How to Break Into a New Market

Emily Hall, Partner, CVG; Valeroe Puchades, CPSM, Marketing Specialist, CVG.

If you build it, they will come. If only that were true! Entering new markets takes time and a strategy, whether expanding your firm’s geographic footprint or leveraging your portfolio to attract clients from a new-to-you market sector. Small firms with limited resources often get stuck hoping to get a “foot in the door” without an actionable plan. In this session, we’ll explore what it takes to successfully enter new markets. Learn how to conduct and leverage market research and what to consider when developing your new market strategy. You will leave the session confidently, knowing you can help your team expand and grow its business.

(Approved for 1.5 LUs)

Register here: https://web.cvent.com/event/c644e042-4193-4ad3-9292-8462c259f666/regProcessStep1